From 8–11 January 2025, Seren Events proudly supported the delivery of Fertility 2025, a leading UK conference in reproductive science and medicine. Held at the ACC Liverpool, the event welcomed over 1,000 delegates from across the country and internationally for four days of learning, collaboration, and innovation.
As the appointed Secretariat for Fertility Conferences Ltd, our team provides more than just event support. We manage association strategy, membership communications, financial coordination, and business operations throughout the year. This integrated approach means we fully understand the goals, stakeholders, and vision behind the Fertility Conferences.
For Fertility 2025, Seren Events led every stage of the delegate journey. We managed registration, accommodation services, abstract processing, exhibition coordination, and on-site logistics. Our full-service model ensured a consistent, high-quality experience from the moment registration opened to the final farewell.
The exhibition hall brought together over 50 industry partners, creating a vibrant showcase of innovation and collaboration. Since taking over the strategic management of the exhibition, we’ve increased revenue by more than 80%, thanks to tailored packages, targeted sales, and strong exhibitor support.
The event received 345 abstract submissions, with 295 presenters invited to share their work through a variety of formats. Our team managed the full review and scheduling process, integrating:
These innovative formats boosted engagement while keeping scientific content accessible and dynamic.
We designed a digital experience that supported both communication and collaboration. A branded event app allowed attendees to access the programme, view posters, connect with peers, and interact during sessions. The app also offered a space to continue conversations beyond the conference schedule, enhancing value for delegates and sponsors alike.
The sold-out conference dinner brought everyone together in a celebratory setting. Entertainment included Bandeoke, interactive elements, and dessert stations, giving attendees a chance to unwind and connect in a relaxed atmosphere.
Fertility 2025 reflected our commitment to strategic thinking, stakeholder collaboration, and detail-focused delivery. From managing the exhibition floor to enabling scientific sharing, the conference earned strong feedback from delegates, speakers, and partners, confirming its reputation as a key date in the UK reproductive medicine calendar.
Seren Events Limited