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Case Study: AMEE 2024 Basel, Switzerland

Delivering a global hybrid experience for AMEE 2024

 In March 2024, Seren Events was proud to support the delivery of AMEE 2024, a prestigious international conference dedicated to medical education. Hosted in Basel, Switzerland, the event brought together over 4,000 delegates from around the world, both in person and online, for three days of learning, networking, and innovation.


As the appointed Professional Conference Organiser (PCO), our team managed the event from early planning through to post-event follow-up. We oversaw venue logistics, speaker coordination, delegate registration, accommodation management, and on-site delivery, ensuring a seamless and engaging experience for every participant.

Meeting the client's objectives

 AMEE 2024 was designed to promote knowledge-sharing, professional development, and community engagement among medical educators, researchers, and students. To support these goals:


  • We created networking opportunities throughout the agenda, from informal breaks to interactive workshops.
  • We hosted a mini-poster village featuring over 1,000 QR-coded mini-posters, enabling attendees to explore research and abstracts at their own pace.
  • With more than 350 programme sessions, delegates had access to content tailored to every interest and specialty.

Supporting a Global Delegate Experience

With registrants from 94 countries, AMEE 2024 welcomed a truly international audience. Our team issued 576 visa support letters to help delegates secure travel access and arranged 363 accommodation bookings across 12 partner hotels in Basel. These services ensured a smooth arrival experience and allowed participants to focus on the event itself, rather than the logistics behind it. 

Hybrid Experience and Digital Innovation

To enhance accessibility and engagement, AMEE 2024 was delivered as a hybrid event. We livestreamed or recorded 100 sessions, made available on-demand through a custom-built event app. Attendees could ask questions, vote in polls, and connect through the platform in real time.


The app saw exceptional engagement, with:


  • 92% active usage
  • Over 13,000 connections made
  • More than 10,000 messages exchanged
     

This digital integration ensured all delegates, whether on-site or remote, had an equally rich and interactive experience.

Sponsorship and Exhibition Management

The exhibition floor featured over 65 industry partners, all supported and coordinated by our team. We worked closely with sponsors and exhibitors to ensure strong visibility and high-value interactions, helping them connect with AMEE’s targeted audience and maximise their return on investment. 

Focus on Sustainability, Accessibility, and Legacy

Working with the Basel Convention Bureau, we provided every attendee with a public transport travel card, making it easy to move around the city while reducing environmental impact.


In addition to eco-friendly travel initiatives, AMEE 2024 also prioritised legacy and inclusion. Over 100 medical students from around the world were given the opportunity to volunteer and participate in sessions, creating a lasting positive impact for the next generation of healthcare professionals.

A Model for Global Educational Events

 AMEE 2024 was more than a conference — it was a collaborative, hybrid, and future-focused experience. With powerful digital tools, thoughtful logistics, and a clear commitment to community and legacy, the event delivered on every level.

The outcome? Excellent feedback from delegates, exhibitors, and organisers, and a successful foundation for future AMEE conferences.

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