Case Study: AIPH Spring Meeting - Doha, Qatar

The AIPH Spring Meeting featured a diverse series of conferences and activities, each attracting a distinct audience and requiring detailed operational planning. Highlights included:

• The AIPH International Horticultural Expo Conference, showcasing progress reports and future plans from cities hosting international horticultural expos.
• The Green City Conference, focusing on greening solutions for arid environments, with contributions from academic and global sustainability experts.
• The Industry Conference, which explored innovations in water management for ornamental production.
• Professional and cultural tours, including visits to Expo 2023 Doha, green city landmarks, nurseries, and traditional Qatari sites like Msheireb Museum and Souq Waqif.
   

Each programme featured unique logistical needs and a mix of formal sessions, networking dinners, and curated tours, all seamlessly coordinated by the Seren Events team.

Seren Events was responsible for delivering comprehensive planning and on-site execution across all elements of the meeting. Our services included:

• Delegate registration and on-site support
• Speaker management, including flights, hotel bookings, and presentation collation
• Programme and tour coordination, ensuring smooth transitions between venues, sessions, and off-site visits
• Finance management, covering supplier contracting, budgeting, and payments
• Creation and management of a branded event app, with schedules, speaker bios, and session updates
   

Our on-site team worked closely with local partners, international stakeholders, and venue teams to maintain a high level of service throughout the week.

 The event’s overarching theme - sustainable urban development through horticulture - was not only explored in content, but reflected in how the meeting was organised. From educational sessions on greening desert cities to guided visits of local biodiversity farms and oxygen parks, the AIPH Spring Meeting reinforced the role events can play in advancing global sustainability conversations.

Through detailed planning, hands-on delivery, and international coordination, Seren Events helped AIPH deliver a well-organised and meaningful Spring Meeting. The feedback from delegates and partners was overwhelmingly positive, affirming the event’s success as a platform for learning, collaboration, and global progress in urban horticulture.